north one

Creative Direction
Visual Identity
Content Development
Marketing Collateral
Launch Events
Website

Culture Track is a national study that researches cultural audience behavior. In years prior, the findings were published in a report and presented to local leadership, but we saw an opportunity to expand the initiative into an innovative platform. As the head of design, I led the team through a complete rebrand with refreshed typography, colors, illustrations, photography, and data visualizations. The insights were published as an interactive microsite, with a companion website for ongoing dialogue, cultural content, and promoting launch events.